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Frequently asked questions about LianaAutomation

  • Question: What does segment mean in marketing automation?
  • Question: What does trigger mean in marketing automation?
  • Question: Which channel should I choose for a segment?
  • Question: Why can't I see a condition that allows me to search everyone who has subscribed to a newsletter when creating a segment?
  • Question: How should past and future timeframes be handled in creating segments?
  • Question: Which should be the first element in an automation chain?
  • Question: Where can I find the variables that I can use when I want to personalize the content of a message?
  • Question: If I add multiple event criteria to a segment, in which order will the criteria be checked?
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