Frequently asked questions about LianaAutomation

Question: What does segment mean in marketing automation?
Question: What does trigger mean in marketing automation?
Question: Which channel should I choose for a segment?
Question: Why can't I see a condition that allows me to search everyone who has subscribed to a newsletter when creating a segment?
Question: How should past and future timeframes be handled in creating segments?
Question: Which should be the first element in an automation chain?
Question: Where can I find the variables that I can use when I want to personalize the content of a message?
Question: If I add multiple event criteria to a segment, in which order will the criteria be checked?