Question: Where can I find the variables that I can use when I want to personalize the content of a message?

  • Updated

There is an Add placeholder dropdown menu in the editing view of the message where you can find all the variables that you can personalize in the content according to the receiver of the letter.


The fields are visible in the text section with the name of the field between $ signs, for example $firstname$. If the recipient doesn't have any information in the field, this part will show an empty space in the message that is delivered to them, for example "Hey ,", when for other recipient it shows "Hey Annie,".

In addition, on the Segments page, add a condition for the property to the segment used in automation, for example "Property = firstname", "Condition = is", "Value = exist"

In the example below, tender_offer-amount (the amount of money offered for a product in auction) has been added to the newsletter. As in the example above, the text in the newsletter also includes the field name $tender_offer-amount$


If you want to send a personalized message from the LianaMailer tool and you want to use the variables in LianaAutomation, read instructions from here in the section Text personalization when the feature is retrieved through LianaAutomation.

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