Question: What does trigger mean in marketing automation?

Trigger means the event that results in sending an individual message or a chain of automated messages. Trigger can be, for example:

• A purchase from an online store
• Downloading material from a website
• Contact, feedback or filling out a form

You can use the customer data you have gathered as the basis of your automation. In this case the customer gets an automated message or a message chain when they fulfill a predetermined condition. For example:

• Passed time (3 weeks from contact)
• Passivation (no purchases in 2 months)
• Customer feature