Website A/B testing with GrowthStack

A/B test is created on a certain page. Please note, that e.g. navigation can’t be A/B tested.
When you are in a page editor, you can find the A/B test button from the top right menu. By clicking that, you can start building the test.

Creating an A/B test will create two versions of the page: Original and Variation. Original is the original content of the page and variation is the competing version of the content where you can make the changes you want.

From the menu on the right you can check and edit the contents of each version.

A: Original content chosen

B: Variation content chosen

Add goal

In order to evaluate which of the content variations performs better, it is recommended to set a goal for the A/B test. You can choose the goal from several available options. If desired, you can also set more than one goal for the same test.

Page View

The Page View goal allows you to set a visit to a specific page on the site as the goal of the A/B test. You can search for the page by its name or ID. If you want to set multiple different pages as goals, create separate goals for each of them.

Form submission

With the help of Form submission goal you can set a specific form submission as a goal for your A/B test. Forms can be searched by their names.

External link click

This option allows you to set the click of an external link as the goal. This is especially useful if the final conversion on your site happens in another service. This way, you can see which test variation brought more clicks towards the conversion.

You can set either a single page or all pages under a specific URL path as the goal.

Selector click

With Selector Click, you can track which variant has generated more clicks on a specific element on your website. For example, you can use this goal to track individual CTA buttons.

Using the Selector Picker, you can choose any clickable element from the A/B test page and set it as the goal for the test.

URL View

URL View is a similar goal to Page View, but in addition to a single page, it also allows you to include subpages of a specific page as part of the goal. For example, you can choose to include all articles in the blog section as a goal for your test.

After you are happy with the contents of different variations and your goal, click Start the the A/B test button.

The A/B test starts running when the page is published. Half of the page visitors will see the original version and the other half will see the variation.

How to view the results and select the winner

Typically the test should run at least two weeks to get enough visits for both content versions.

The A/B test menu on the page includes a Compare results button where you can see the A/B test performance.

Results show how different variations have performed in the chosen time period.

The Set as Winner button will set the better-succeeded version as the winner and this version of the content will be then shown permanently on the page where the original A/B test was built. We will return to A/B test analytics later on this manual.

You can view the analytics of your A/B tests in GrowthStack's page-specific analytics.