Website analytics with GrowthStack

There are several occasions where the analytics are shown in GrowthStack:

• Analytics of the whole site in the Overview
• Analytics of a single page that you can view from the Pages section, beside the page name
• Personalization analytics which you can view from the Pages section beside the page name
• Analytics of a single A/B test that you can access from the A/B test menu on a test page or from the Pages section beside the page name

Active buttons in the Pages section indicate if an A/B test or personalization is running on a certain page. From the first button, you can view the page analytics.

Metrics

Analytics views include several different metrics that vary a bit depending on the analytics view.

Pageviews

Pageviews tell you how many times a page has been loaded or how many pages have been loaded altogether on the site.

Users

The number of users on the site, on a single page, or in different variations of the A/B test.

Sessions

Visits on the site.

Engaged Session Count

The number of sessions that have been engaged. A session is considered engaged if the user has visited at least two pages and has spent at least 10 seconds on the site.

Engagement rate

Percentage of engaged sessions from the total number of sessions.

Average engagement time

Average engagement time on a page or in different variations of the A/B test.

Most popular pages

The most popular pages of the site and their user and view counts.

Conversion count

How many conversions (A/B test goals) each of the variant has gained during the A/B test.

Site analytics

In the Overview section, you can view the overall performance of the entire site at a general level. It displays the following metrics: Pageviews, Users, Sessions, Engaged Session Count, Engagement Rate, and Most Popular Pages. Each of these has its own dedicated section. You can adjust the time range and frequency of analysis to suit your needs for each section.

In addition to the total figures, the metrics provide additional details, such as comparisons to the previous period, averages, minimum and maximum values, and trends within the selected timeframe.

Example: The image shows pageviews from the past 90 days on a daily level. The green bar indicates that pageviews have increased compared to the previous 90 days.

Average daily views shows that the site’s pageviews have been 5.3 per day on average. Min / max daily views reveals that during the 90-day period, pageviews ranged from 0 to 32. Meanwhile, Trend in this period indicates that the number of pageviews within these 90 days has been declining.

Page-Specific Analytics

In the page-specific analytics view, you can examine the performance of an individual page. Similar to site analytics, it also displays various metrics and their changes over a selected time period.

The following metrics can be analyzed on a page-specific level: pageviews, engaged count, average engagement time, and landing page. The landing page metric indicates how many times the page has served as a landing page during the selected time period.

Under page-specific analytics, you can also view the analytics for A/B tests and personalizations on the page.

Personalization analytics

In page-specific analytics, you can also view the analytics for personalizations made on the page. Personalizations applied to the page are displayed as a list by their ID, and for each personalization, the variants are listed below the ID.

In the list view, you can examine the following details for each variant:
Show rate – The percentage of visitors who saw that specific variant.
Views – The number of times the variant was viewed on the page.
Clicks – The number of clicks that occurred in that specific variant.
Clicks / Views – The percentage of clicks from the views of each variant.

By opening an individual variant, you can view more detailed analytics for it, similar to the site-wide and page-specific analytics. The metrics available for personalizations are Views and Clicks within the selected time period.

A/B testing analytics

The analytics for an active A/B test can be viewed under page-specific analytics for the desired time period, just like personalizations. You can also see how long the test has been running.

The metrics available for A/B tests are:
Goal: Page View – If the test has a page-specific goal set, its results for each variation are displayed here.
Engaged Count – The number of engaged visits on the page per variant.
Average Engagement Time – The average time spent on the page per variant.
Pageview – Total pageviews per variant. This is not recommended for comparison, as the variants are shown to visitors in a 50/50 ratio.

By opening different metrics, you can view more detailed figures, such as the total amount, weekly average, and minimum and maximum values.

The analytics view also provides a direct shortcut to the page editor, allowing you to end an active A/B test if needed.