LianaMonitor’s reach describes the importance of a source from the point of view of monthly visitors.
Starting 30th of March the reach data will be presented from a new data provider which will affect the current reach numbers. LianaMonitor will use SimilarWeb as the data provider. SimilarWeb is a high-quality data provider widely used by media monitoring solutions.
The change will affect all the online media hits found after the 1st of January 2021 in the user interface. Because of the way the data sources measure reach differ, the numbers will not be directly comparable. The numbers should only be compared from the same data source. The previously provided reach numbers will be saved for the hits and can be found from the excel export.