Front page in LianaAutomation

LianaAutomation is a comprehensive marketing automation system that brings different marketing channels together into a single platform. The system collects data, helps create target audiences, and enables targeted marketing and marketing automation based on this data. LianaAutomation works together with Liana’s LianaMailer newsletter system.

Front page

When you log in to LianaAutomation, the following view opens.

1. LianaAutomation main menu and search field
2. Here you can find tips, guides and news, as well as manage your user settings or log out
3. Currently active events
4. Number of recent events
5. Open and click rates for your newsletters
6. Statistics on automations

Explanation of Statistics

• Collected events
  • All collected events.
• Identified contacts
  • An identified contact is a person whose email address and/or phone number (SMS) is known. Other information is not sufficient to “identify” the person.
• Unidentified contacts
  • A person who only has a tracking cookie is considered an unidentified person. Unidentified people, such as those with only a tracking cookie, allow us, for example, to obtain their browsing history before their email address or phone number has been entered into the system (e.g. by filling out a form on the website or subscribing to a newsletter).
• Active contacts
  • A contact is considered active if they have received an event within the last three months.