Question: What are CTA buttons?

Updated October 06, 2022 07:01

Call-to-Action (CTA) invites the recipient to perform a certain action. A well-executed Call-to-Action can increase the click-through rate of a newsletter. The expression Call-to-Action button is often used because usually they are separately designed buttons that are clearly defined from the background.

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Question: What are CTA buttons?

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