Lists in LianaMailer

  • Updated

Mailing lists are lists that define the recipient groups of newsletters. A list can be created by adding the recipients individually, or by importing a list of recipients in CSV format (e.g. an Excel table).


1 You can see the address lists and folders of your account in this view. You can identify a folder by the folder icon in front of the title and an address list by the person icon.
2 Different actions can be performed on a chosen list, such as moving it to a folder or downloading it onto your computer.
3 The number of subscribers on a list/in a folder.
4 The time of the last import to this list.
5 You see the health of the list. More information about list health can be found further down on this page.
6 The Public subscription column tells you whether the list can be subscribed to via a website.

Add a new list from the plus icon and a new folder from the folder icon.

Overview page

You can find useful information about mailing lists on the overview page, such as the number of members on the list, health percentage, Click-through-Ratio (CTR), Open Ratio (OR), and list events. There is also a pie chart on the page that shows the bounced, active, passive subscribers and the unsubscribed of all the deliveries for the list. 


1 From the top menu, you can go to tabs where you can, for example, add more members to a list and determine grounds for sending. Read more.

This view shows you the list imports and deliveries for this particular list. You can also view the report of an individual delivery from the Whole report links.


The number of members on the list, health percentage, Open Ratio, and Click-through-Ratio

Health percentage
The health percentage of a mailing list is determined by many factors. The health is notably lowered by sending a message to so-called greylisted addresses that include expired and faulty domains and role-based addresses, such as The health percentage can be considered good when the number is over 90-95.

When the list quality is weak, you should clean it up, meaning delete faulty addresses and replace possible role-based addresses with the addresses of real corporate decision-makers. A high-quality mailing list has many advantages, such as faster delivery time and more precise message reports. Ask for more tips about cleaning your mailing list from our support team.

Click-through-Ratio tells you how many of those who received the newsletter clicked on the link in it. This section also shows the Click-through-Ratio in relation to other lists on the account.

Open Ratio
Open Ratio tells you how many of those who received the newsletter opened it. This section also shows the Open Ratio in relation to other lists on the account.

4 The distribution of bounced, active, passive, and unsubscribed recipients for deliveries sent to this list.

Bounced (red): Addresses that, for one reason or another, haven't worked. An address might be altogether out of use or it could have been written wrong. Bounced also shows the addresses that can't be delivered to due to a momentary issue. This could, for example, be receiver's full inbox or receiving server answering without a working connection.

Please find more information about bounces from for bounce interpretation page.

Active (green): Subscribers that have opened or clicked the newsletter.

Passive (grey): Subscribers that have received the newsletter but haven't opened it.

Unsubscribed (yellow): Subscribers that have unsubscribed from the newsletter.

The explanation appears when hovering the cursor over a certain part of the pie chart.

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