Question: Why should you use a separate service for media monitoring?

Staying on top of things requires comprehensive information about the news and all that is written in the media. Monitoring media by yourself takes a lot of time and often essential pieces of news slip from this monitoring. When media monitoring is done professionally with a media monitoring service, you are sure to catch the news that are important to you. It's easy to determine your company's media publicity with the results. And with the analysis tools that are available, it is also easy to plan your communications, make it more effective and monitor how your communications and marketing actions are performing.