General statistics
On the Statistics page of the Release Archive, you can view general statistics regarding the press releases you have sent, including open and click-through rates.
The page also displays the most active openers and clickers of your press releases, divided into contacts selected from the media database and contacts you have added yourself. The service shows the 50 most active press release openers and clickers over the last 12 months.
Statistics for an Individual Press Release
If you want to view statistics for an individual press release, click the title of the desired press release on the Press Release Archive page to open it. In the Distribution section, click the name of the press release or the statistics button.
In the window that opens, you can see items such as the number of openers and clickers, as well as the times they opened it. You can also download the recipient lists associated with the statistics as Excel files.
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