Organization Industry Information

With the Industry field found in the LianaAccount settings, Admin users can define their organization's primary industry. This will enable Liana's tools to provide you with significantly more personalized data, more accurate benchmark indices, and smarter AI assistance in the future.

How will industry information be utilized?

When you fill in the field, the system will use the information in the background in two ways: with Liana AI and in the form of aggregated data.

What is aggregated data? It means that the system collects and combines industry-specific information from different organizations into one large dataset. This data is completely anonymous and secure. Information from a single organization or message can never be identified or separated from the dataset, but the summary enables intelligent and real-time industry-specific comparisons.

Why is it beneficial to specify your industry?

Once your organization's industry is set, you gain significant advantages in communication and marketing planning in the future. For example:

1. Benchmark values for your own industry instead of general ones

You no longer have to compare your results to the average across all industries. Going forward, you can directly compare, for example, the open rates (OR) of your newsletters in LianaMailer to the figures from your own industry. This provides a realistic picture of how your communication performs compared to competitors.

2. Optimization of communication frequency

Articles and newsletters work differently across industries. The system provides you with real-time guidance on how often press releases or customer letters are typically sent within your industry. With this information, you can optimize your communication rhythm: sending often enough to stay on recipients' minds without overwhelming their inboxes.

3. Smarter AI assistance

Liana AI becomes smarter the better it knows your operating environment. When the AI knows your industry, it can take into account your sector’s specific characteristics, seasons, and typical target audience behavior in its analyses and suggestions. You will receive more precise text drafts, more relevant topic suggestions, and better tips for improving your communication.

 

You can find the industry information field by logging into LianaAccount and selecting either "Organization Settings" under the Organization heading on the left or by clicking your name in the upper right corner, where the dropdown menu includes the "Organization Account" option.

In the Organization settings, after the general information section, you will find the Industry section. Clicking the arrow opens a drop-down menu where you can select the option that best describes your organization.