LianaMonitor: AVE is now available

AVE (Advertising Value Equivalent) is now available in hit analyses.

AVE is calculated for mentions where reach data is available for the source. It is not calculated for social media mentions.

What is AVE?

AVE is a simple PR metric that estimates the monetary value of your media coverage (earned media). It calculates what you would have paid to purchase an equivalent-sized advertisement in the same publication, website, or broadcast.

The AVE calculation formula:
AVE = Source Reach * 0,025 * 0,31€

LianaMonitor: AVE is now available

What is AVE?

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