Question: Why can't I use role-based email addresses in LianaMailer?

You cannot use role-based addresses (e.g., sales@, info@, support@, office@) in LianaMailer because these addresses are often considered "low-quality" on mailing lists and negatively impact message deliverability and reporting accuracy. Role-based addresses are seen as risky because they reach multiple recipients at once and are typically not linked to a specific individual. Many email servers and recipients are more likely to flag these addresses as spam, which can increase your bounce rate and the likelihood of your newsletters ending up directly in junk folders.

Why are role-based addresses blocked?

• Ambiguous consent: Role-based addresses usually don’t belong to a single person but represent a wider group, making it harder to track recipient consent and engagement.
• Data quality: A high-quality newsletter list consists of permanent and active personal email addresses, which makes reporting and message tracking significantly more reliable.

Recommendation

• Replace any role-based addresses on your list with direct contact persons (e.g., firstname.lastname@domain.com) and keep your address list up to date to ensure deliverability and accurate reporting.

If you would like more information or practical tips on cleaning your lists, please contact support.