We’ve made it easier to set the newsletter preheader by moving it from the Settings tab directly below the subject field in the editor view. This allows you to quickly utilize the newsletter content when creating a descriptive preheader. Now, the draft name of the newsletter is also set below the newsletter subject.
Click Advanced settings under the Subject field. Enter the desired preheader in the Custom preheader field and assign a name to the draft in the Draft name field.
Please note that for some users, the change will take effect with the next LianaMailer update, which we will announce separately.
What is a preheader?
A preheader is the text displayed after the subject line in an email preview. It is one of the three elements a recipient sees first in your message, along with the subject line and sender’s name.
Why isn't the preheader text displayed even though I've added it in the settings?
If your newsletter does not include an archive link ($archive$), the system automatically inserts one at the beginning of the email. As a result, the automatically added View in browser link replaces the preheader text because the link is not already present in the newsletter.
To ensure the preheader text is displayed correctly, add a View in browser link to your newsletter.
You can find the View in browser link in the placeholder menu. Click the three dots in the editor and select View in browser from the list of placeholders.
Why does additional content appear after the subject line and preheader?
If the newsletter's preheader text is too short, the email client may automatically fill the remaining preview space with other content from the beginning of the newsletter.
As a result, the recipient may see something like the following in their email inbox:
Newsletter subject – Here's a short preheader View in browser Logo: Company logo
This is due to the different ways email clients handle preheader text. Unfortunately, LianaMailer cannot control what additional content the email client adds after the preheader.
What causes this technically?
Technically, the preheader is a hidden element placed at the beginning of the newsletter's HTML code. If the preheader text is not long enough to fill the preview area displayed by the email client, some email clients automatically fill the remaining space with other content from the beginning of the newsletter.
For this reason, we recommend using a sufficiently long preheader text to prevent email clients from appending other newsletter content to it.
Comments
0 comments
Article is closed for comments.