Now you'll be able to A/B test not only newsletter subject lines but also the content itself. This feature is available for LianaMailer Business and Enterprise packages. Contact your customer representative or reach out to us through the form to update your package and gain access to the feature.
A/B testing of content is a method where two different versions of the same content are compared to determine which one performs better in achieving the desired goal.
With LianaMailer, you're now able to optimize conversions – meaning the number of newsletter clicks – through A/B testing. The best-performing version of the newsletter will be automatically sent to the remaining recipients.
Learn how the feature works by reading the support article.
Comments
0 comments
Article is closed for comments.