Google requires: newsletter cancellation with one click

  • Updated

Google requires that newsletter recipients must be able to cancel their subscription with a single click. This requirement is defined in standard RFC 8058. This means that newsletter headers must include an unsubscribe link that email service providers like Gmail or Yahoo! Mail can recognize and display at the beginning of the email. Clicking the link should cancel the emails without additional logins or other steps, such as filling out a form.


The standard has existed for several years. The situation will change on June 1, 2024, when Google's Gmail and Yahoo! Mail will start requiring compliance from the largest senders. This requirement does not apply to transactional messages, such as order confirmations or password reset emails. The change is part of Google's ongoing improvements to ensure that end users only receive emails they actually want.


LianaMailer complies with the standard, as the unsubscribe link is included in the header by default, and one-click cancellation has been in place for years. Therefore, you can continue to send messages to Gmail and Yahoo Mail without worry!


What should I do now?

  • If your newsletters already include an unsubscribe link as generally required, no action is needed (this applies to most senders).
  • If the unsubscribe link has been removed from the newsletter, for example, for internal communications, our customer representative will contact you.

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