Information about DMARC change and ensuring the delivery of messages

  • Updated

DKIM, SPF, and DMARC are email protection mechanisms that ensure your messages reach the recipient's inbox. In February 2024, Gmail will begin to require the setup of DMARC (Domain-based Message Authentication, Reporting, and Conformance) in your domain's DNS record.

DMARC is an authentication protocol that defines how email sent on behalf of a specific domain should be handled and which authentication methods the sent message must pass. DMARC includes a built-in reporting mechanism that generates XML-formatted reports on both passed and failed messages. DMARC ensures that the sender's domain in the message matches the domain used in SPF and DKIM validations, so both DKIM and SPF configurations must be in order when implementing DMARC.

To ensure the reliability of the delivery of your press releases, we are introducing an additional option for using our own address: going forward, you can also use the sending address of the LianaPress press release distribution service. The press releases will still be sent on behalf of your organization, but to ensure delivery reliability, the sending email address will be the LianaPress address.

In the "Sender Information" section during the third step of the submission process, there will be a dropdown menu for the "Sender's Email Address," with the pre-selected address being Your organization's name will appear as the sender's name.

If it suits your needs to have the already reliable address as the sending address, you don't need to take any action. However, your organization's name will still be displayed as the sender's name.

What do I need to do if I want to use my own email address for sending press releases?

  1. Read more about the delivery settings from Liana’s support site and request your domain administrator to add the records mentioned in the article to the DNS settings.
  2. When the additions are made, please inform our support and they will finalize the settings. If the settings are already in order, you don't need to take any action.

If you have any questions on these topics, please contact our support or our experts.

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